Digital Marketing & Strategy
Every business needs to understand their online market share and evaluate analytics in order to achieve your target goals. You need to understand your online customers, serve them the content they need and be proactive in trialling new approaches to gain and retain your online audience. Your business success starts with a solid business plan and a thorough and consistent strategy.
For your business to flourish you need to implement a huge spectrum of tactics such as digital advertising, email marketing, online brochures and online coverage. Put your brand, products and services in front of the right audience and capitalise through the means of great content, marketing automation and affiliate marketing to further your revenue.
Whether you focus on B2B or B2C, digital marketing allows you to measure your ROI much faster and more effectively than offline marketing. We can create blog posts, infographics, videos, ebooks and research reports. We also deliver webinars and create solutions to your buyers’ problems. Your strategy will cover comprehensive personas, organic and paid reach for long-term sustainable success.
Expertise
- Digital Advertisement
- Online Brochures
- Email Marketing
- Affiliate Marketing
- Content Creation
- Social Media Strategy
- SEO
- Marketing Automation
- Offline Marketing
- Organic Reach
- Media Creation
- B2B & B2C Marketing
Search Engine Optimisation
Organic driven traffic includes ranking high on search engines which in turn creates trust and credibility. The traffic that comes from organic search plays an important role in the success of your business. You need to start with an in-depth audit of your website, a competitor analysis and keyword research. SEO improvements take time and effort but help your business grow and meet its objectives.
To further your organic reach, your business needs website optimization, as well as plenty of quality content. You need to research the right keywords for your industry and create personas to better target your audience with strategically crafted blog posts. Your website needs plenty of quality backlinks, designed to increase your domain authority and push your website higher up the rankings.
It’s time to get your SEO hat on and improve your positions for the keywords your target audience is searching for. Increase your website’s trust and establish your business as an authority on your relevant topic. Create quality content, monitor best performing keywords and outgrow your competitors. Your business needs an editorial calendar and a dedicated SEO strategist.
Social Media
Social media helps your business gain more followers and increase customer engagement. High quality, eye-catching content communicates your business purpose and increases brand loyalty. Your social media strategy must be in line with your vision and mission statement to help achieve your KPIs faster.
Your customers are very likely waiting to engage with your content over several social media accounts. Track your social media growth and get a fantastic return on investment with our detailed monthly reports. Understand how to get access to organic reach and following, as well as top-notch engagement.
Social networking sites are powerful marketing and communication tools for your business. Gain access to industry experts who promote and endorse your products and services. Use social media to drive traffic to your website and convert visitors into loyal customers. We will build a social media sales funnel from awareness, through repeat visibility and engagement, to sales.
Design
Is your brand aligned with your target audience? Does your logo, branding and identity tell the whole story? The right colours, UX and visual design help your target buyers connect with your business. You want users to identify with your brand and become promoters, which in turn, brings even more customers. Having a consistent theme across online and offline channels helps people recognise your brand and informs everyone of your premium status. We help you analyze your design decisions, from wireframes, through the UX process, right to the visual files.
Email Lists
Building an email list right from the beginning means having access to a wide range of loyal customers. People who sign up to receive newsletters from your brand are interested in receiving news, follow your path to success and ultimately purchase your products. Each business needs a different strategy on how to capture loyal subscribers. Based on your niche we A/B test various methods, analyze results and only settle for the highest conversion.
Contests and Giveaway
We engage in contests and giveaways to cleverly lure in potential customers and spread the word about your brand. We employ influencers with a successful track record and strategically create a viral marketing campaign around your products and business.
Growth strategy
We excel at growing digital presence through the means of SEO and digital marketing. Based on your niche we establish steps for you to achieve your brand visions. Once new objectives are set, we create a detailed plan on how to tackle and achieve each milestone.
