SEO & Engagement
Your customers use search engines to discover information on the Internet. Today, the majority of consumers research a product or company before deciding to make a purchase, and all this magic happens online. We want to make sure you connect the right people with your business through search engines. It is critical for any brand to have a strong online presence, which in turn answers the questions customers ask every day.
We look at all aspects of SEO which drive success, including relevance, ranking, traffic, research and direct response to the conversation. We audit your website, help you customize the user experience to appeal to the right consumers and convert them from visitors to loyal customers.
Essentially, we create a full digital ecosystem to promote your brand and gain visibility.
Expertise
- Website audit
- Keyword research
- Content creation
- Conversion analysis
- Link building
- Social Media
- Target audience analysis
- Market researchÂ
- Website performance
- Competitor analysis
- Domain authority
- Digital marketing
How we work
Your success starts with our ability to target the right users at the perfect moment. This means capturing consumers when they are ready to purchase. We focus on your niche and ensure your content is perfectly aligned with the user intent.
Strategy
We start by understanding the needs of your audience. We create dedicated personas so we know exactly who to target and the optimised moments to do so. We identify the most frequently performed queries in search engines. Your brand will be there to provide the answers, capture consumers and take them on a well thought through journey which converts them into loyal customers.
We use a dedicated keyword researcher and take all relevant span of searchers into account. We check group topics, intent and ensure we target the right keyword relevant to your niche. We then engage in content creation and continue with link building and channel promotion.
Content creation
Whether you want us to create content for your brand or wish for us to connect with your in-house writers, we have the right solutions for your brand. Ongoing content creation is paramount to ensure your brand has the relevant landing pages, matching search intent, and specific seasonal and promotional content. We offer advice on exactly how to stay relevant and aligned with your customers and how to further promote your content to stay on top of your competition.
SEO Optimisation
SEO or search engine optimisation is the key to success. There are several factors which can increase your visibility and we are here to ensure you reach your targets. The value of SEO lies in the ability to optimise towards conversions by using the right data to focus on specific users.
From a technical point of view, your digital presence has to be fully optimised too. We help you scale images, increase speed and fix any errors which may deter search engines from promoting your content.
Content strategy helps you identify searched topics, develop the site architecture and navigation to ensure key topics are prominent. The whole content strategy is focused on your niche with one simple aim: to attract users and increase conversion.
For your website to be suggested as the key answers to users' questions, we help you build the necessary authority. This means increasing the amount of internal and external links. We focus on content promotion across various channels and ensure ongoing engagement and communication which fit your social media efforts.
When your content is created with the right persona in mind, it becomes easier to find influencers in order to establish link building relationships and sharing opportunities with the relevant audience.
Website measurements
SEO is based on measurements. Each channel is different and we assign the right KPIs based on specific campaigns. We measure everything, test the process and alter it accordingly until we reach your brand’s goals. We use in-house measurement tools, as well as analytics and the search console, all linked to your website. Nothing is left to chance, everything is strategically implemented and measured accordingly.
